Characteristics of marketing planning

When starting out a business, two things are scarce: time and resources. It is good to create an effective new business strategy and ensure you’re not wasting time or money, you need a marketing plan.

Here are the essential components of a marketing plan that keeps the sales pipeline full.

1. Market research. 

2. Target market. 

3. Positioning. 

 4. Competitive analysis. 

 5. Market strategy. 

6. Budget. 

7. Metrics. 


Step 1: Create marketing personas

Step 2: Join an affiliate link by going to website.

Step 3: Pick your niche to promote the products. E.g. Sport, Health, travel, fitness, etc.

Step 4: Promote the products by making review videos on YouTube or creating your own blog.

Step5: Enabling live chat on your pages

Step6: Find folks that your target audience follow on social media like Instagram, Pinterest, etc and reach out to them to see whether you could send them a free sample in exchange for showcasing it.

Also, finding communities on Facebook, Slack, Reddit, surrounding your market and get involved in their conversations. Perhaps you could write some blog posts that add value to the community and then post them there.

Engage the shoppers with their impulsive actions this the best way to reach them and create potential conversions. Attractive offers and limited quantity sales allows you to make the audience make an impulsive decision.

Step7: Create Facebook, Twitter, Pinterest and Google Plus pages. Spread your content through these mediums, and use social media analytics tools to understand which ones work best. Even if one works better than another, spreading out your social media presence gives all of your customers a way to connect with your company.

Also, Facebook and Google carousel ads allow you to list your products in the most attractive manner for the people to gain attention and react to the ads.

This why PPC campaigns in digital marketing allows you to reach your target audience to drive growth.

Step8: Generate an Email Marketing Campaign That’s Automated

Email marketing is the bedrock of effective ecommerce marketing strategies because it’s still one of the best methods for influencing your customers and convincing them to buy more.

Not to mention, consumers are known to open emails, even if they include simple advertisements. Use an email marketing campaign to keep in contact with your customers, send them helpful information and sell your products. Below is a website “funnel” Conversion funnel is a phrase used in e-commerce to describe the journey a consumer takes through an Internet advertising or search system, navigating an e-commerce website and finally converting to a sale. … Only a small proportion of those seeing the advertisement or link actually click the link

Step9:  Reach Out to Customers in Their Native Languages

Step10: Optimize for the Mobile World

Et al