I have a business idea. What’s the best way to check whether it’s interesting for customers or not?

The questions you need to ask yourself

Now that you have your business idea (really, your guess, right?), you’re ready to answer three critical questions:

  1. What problems do my potential customers have?
  2. What’s the solution to that problem?
  3. Why would people pay money for my product?

You need to understand the answers to these questions so you can easily explain your idea to other people. And, more importantly, you need a sanity check to make sure that your idea is valuable to potential customers. These are the first steps in demand validation.