The purpose of a Business Plan is to analyze, identify, and describe a business opportunity.
Moreover, it should serve as a business card for introducing the business to others: banks, investors, institutions, public bodies or any other agent involved, when it comes time to seek cooperation or financial support of any kind. 9 A Business Plan has a dual function:
- ¾ Management Tool.
- ¾ Planning Tool.
- ¾ Technical, economic and financial feasibility.