What do business plan highlights mean? What are they looking for?

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The purpose of a Business Plan is to analyze, identify, and describe a business opportunity.

Moreover, it should serve as a business card for introducing the business to others: banks, investors, institutions, public bodies or any other agent involved, when it comes time to seek cooperation or financial support of any kind. 9 A Business Plan has a dual function:

  • ¾ Management Tool.
  • ¾ Planning Tool.
  • ¾ Technical, economic and financial feasibility.