Why Business Plans Fail


  • Lack of Market Research
  • Productivity and Motivation Issues
  • Improper Budgeting
  • Leadership failure
  • Bad business ideas
  • The team is not balanced
  • False assumptions
  • Lack of Market Research
Business failure - Wikipedia

Market research is a vital part of starting a new business or project. If you don’t fully understand the competition and the current situation of your marketplace, you don’t have enough information to go forward. Before a business plan is drawn up or a project is begun, thorough market research needs to take place and the results need to be viewed realistically. If your niche is saturated, then you need to come up with a plan that will set your business or project apart and help it succeed. Otherwise, your voice will simply be drowned out in the crowd or never heard because there just isn’t a market for it.

  • Productivity and Motivation Issues

Entrepreneurs are known for their ambition and their drive to succeed. It is these two points that can turn someone without a cent to their name into a multi-millionaire. But along the way determination to succeed, and the ability to stay motivated even when the tide is turned against you, are vital to success in the business world. This motivation needs to extend to employees of your business or members of your team on a project. If they are not productive and motivated, the best idea in the world will not succeed.

  • Improper Budgeting

Lack of real-world budgeting is another important reason why business plans fail and why projects fail. You won’t always be able to go to the bank for another loan to get your business or project off the ground. Eventually, your funding may dry up if you cannot get your idea going in the right direction. Research needs to be conducted ahead of time on the approximate cost of starting a business or a project and keeping it running through the first year and through growing pains. Funding sources need to be found ahead of time and eventualities need to be planned for before you get in too deep.